We are a growing consulting firm built on a foundation of excellent people and experience

applied strategic works on the most important issues for the health care and life sciences industries.

With a deliberately small company style, applied strategic is a focused organisation where leaders work directly for clients.

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Problem solving based on hands-on industry involvement matched with excellent consulting experience.

Clear approach to results supported by the capability to make things happen in the business environment.

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Broad international focus team with projects in developed and emerging markets, right across the value chain.

A team of experienced business consultants working for major healthcare, pharmaceutical and biologics companies.

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We collaborate with our clients to achieve success and deliver pragmatic, sustainable and quantifiable results.

applied strategic health care and life sciences consulting focuses on clients' needs and opportunities, providing real world data analytics to improve strategy, operations, and regulatory disciplines, helping our clients achieve value and build their business.

We apply in-depth life sciences and business knowledge to the most challenging problems faced by our clients


Deliver strategic problem solving across the value chain of pharmaceutical, life science and healthcare industries.


Build operational excellence, creating new ways of working with highly innovative approaches.


Create prospect for opportunity: broad experience in due diligence, M&A support and PMI.


Solve complex problems in regulated markets, using in-depth experience to clear the regulatory 'cloud of the unknown'.

New Business

Win the challenge of new markets, setting up ready-to-go businesses or assessing new opportunity.


Provide strong real word data research combined with years of experience in health care industry to deliver the best results.

How can we help you?

To discuss your current challenges with us and find out how we can help your business change, please contact us:


We are proud of our work

We are a focused strategy firm specialised in healthcare.

We work for biotech and pharmaceutical companies, care providers, insurers and financial services companies.

We combine our life sciences and business expertise with research and analysis to deliver evidence-based results, transforming ideas into achievable plans for success.

Working at the interface between science and business, we consider all sides of a strategy to win.

We provide clients with innovative solutions across all aspects of life sciences and health care

Here are some headlines from work we have done recently:


Developed pre-launch lifecycle management strategy for a major pharmaceutical company, including analysis of existing and future competitors to define how new products will change the market.


Supported major change across technical R&D organisation in leading global pharmaceutical company, planning and implementing new organisational structure and process roll out.


Mapped new therapy area futures, determined future market size, indicative pricing and access issues leading to an assessment of value for new biopharma company.


On a foundation of market and regulatory affairs insights, set up a plan for development of pharmaceutical products across many developing markets working hand in hand with local teams to implement change.

New Business

Defined trends and technology milestones in complex medical market, identifying adjacent strategic options for entry, supporting the development of major strategic initiative to enter new markets.


Using large datasets, developed analytical toolkit for key business decisions in hospital services business, leading to rationalisation and development of new growth strategy.


  • Devo Health revolution brings a single approach to health and social care budgets in local government Read
  • Disrupting hemophilia R&D pipelines Read
  • Future value of biosimilars in Latin America to exceed $4B by 2020 Read
  • Text mining for internet drug safety the beginning of digital vigilance Read
  • Machine learning, data mining from the internet for pharmaceutical drug safety operations Read
  • Real world data insights: increasingly important and challenging in healthcare Read
  • Planning future drug safety strategy & operations following European Union exit Read
  • Real world insights and strategic analysis in specialty care decision making Read



Follow us on LinkedIn for updates on all career and intern matters here

If you are interested in working at applied strategic, please contact us.

We are looking for smart people, interested in life sciences, determined to succeed in strategy consulting.

To apply for a full time position, please send your CV and cover letter to the recruiting team.

The @healthcare advance program offers 8 week summer internship. This is an opportunity for final year students to join the team in London, getting hands on strategy consulting experience.

To apply for the healthcare advance program or for any query, please contact the healthcare advance team.

Read what our interns say:

Planning your internship strategy Read

Building a business, learning the starter tool kit in strategy consulting Read

Pharmaceutical Strategy Consulting Read

We combine real world experience in life sciences and healthcare with commercial expertise

Richard Littlewood

[ appliedstrategic Founder ]

Dr. Richard Littlewood


+44 7962 665401

Richard is a physician with clinical practice experience and a management consultant who has worked for 15 years addressing strategic and operational issues for pharmaceutical companies. He has experience as a consultant at Bain and Company and has worked in senior roles at Wyeth/ Pfizer in commercial and R&D. He is a registered physician, has an MA from Trinity College, Cambridge and is a graduate of the Sloan Masters management program at London Business School.

Areas of focus include new market entry and scenario planning, medical regulatory global optimisation, next generation market access challenges and process redesign. Richard pioneered on biosimilars strategy from 2007 and has extensive experience in many emerging markets. He is a continual advisor to private equity and investment firms on healthcare and life sciences.

Thomas Hahn

[ Consulting Partner ]

Thomas Hahn


Thomas is an experienced independent healthcare consultant with 7 years experience in McKinsey and Company in Munich. He has completed numerous business management projects as well as co-authored several articles for McKinsey Health. He has extensive experience in healthcare and life sciences consulting.

Thomas graduated from the University of Vienna in 1993, and received his PhD from the University of California in San Diego in 1999. He is based in New York, USA and Vienna, Austria.

Robb Lawrence

[ Advisor ]

Robb Lawrence


Robb is highly experienced in life sciences, strategy and business development. He is a successful pharmaceutical entrepreneur. He is focused on the new product strategy development process and pipeline optimisation. He advises the firm on key issues in life sciences.

He received his MBA from Duke University with a focus in health sector marketing and management, and his BA from Wake Forest University.

applied strategic alumni

Our alumni organisation is very important to us.

We link up our past and present teams to share experiences and leverage our skills.

Events include our annual alumni capabilities forum and summer event.

Read about our previous events:

applied LONDON office hit the track at the Olympic Velodrome Read

applied strategic London hit the water Read

To join, sign up here.

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Thank you for your interest in applied strategic.

Please contact us using the information here.

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For additional information on our strategy capabilities or experience please check here.

Our main office is located in central London.

Find us here:

4th floor, St Magnus House
3 Lower Thames Street
London, EC3R 6HD

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